Though customer orientation is recommended in Business Process Management, current modeling methods still have a strong focus on the company's processes. To ensure a long-lasting requirement of a firm's service, one should consider the customer activities in order to offer an added value that effectively addresses his or her needs. Thus, the customers' perspective and their process chains before, during and after the interaction need to be captured in Business Process Management. Michael Hewing takes a design-oriented research approach to show how the integration of well-grounded marketing methods enables the visualization and analysis of the customer's point of view in Business Process Management. By enhancing this method, information on usage processes as well as on the value-in-use can be provided for a comprehensive and process-based customer management.
In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to launch and run a successful business venture.
The idea of downloading and printing out a three-dimensional physical object using a personal computer might seem like something out of a science fiction story. However, the latest 3D printing technology is making this incredible dream into a reality. Readers will discover how today's innovators are finding ways to make 3D printers smaller, easier to use, and more affordable than ever. They will also learn how 3D printing is changing the way we manufacture aircraft, treat injuries, and more.
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